The potential of the Amazon bioeconomy and the valorization of knowledge and biodiversity need innovation, investors, and entrepreneurs capable of changing the key to the region’s development. AMAZ is promoting a debate about this with Denis Minev (Bemol’s CEO), Fernando Russo (founder of the impact investment manager Meraki Impact), Joanna Martins (CEO of Manioca, an Amazonian business that has disseminated the flavors of the Amazon in the country and around the world), and Renata Piazzon (climate change director of the Arapyaú Institute and executive secretary of Concertação pela Amazônia). The mediation will be by Mariano Cenamo, director of new business at Idesam and CEO of AMAZ.